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Airfoil Group - CES Prep Going to CES? Why your presence isn’t enough. Posted on September 14, 2017

There are several tell-tale signs that it's September in Michigan. The air is getting cooler and sharper, Halloween decorations are starting to appear in stores, and inside our agency walls, things are bustling as we enter the thick of planning for CES in January. In fact, we've been planning for CES since the start of […]

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Event-1 Death, heights and public speaking? How to master your next presentation Posted on September 7, 2017

“According to most studies, people's number one fear is public speaking. Death is number two. Does that sound right? This means to the average person, if you go to a funeral, you're better off in the casket than doing the eulogy.” – Jerry Seinfeld Whether you’re standing in front of a group of your closest […]

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Airfoil Group - CES Prep 5 tips for using social media to stand out on the CES show floor Posted on September 6, 2017

Swarms of people. Hour-long taxi cab lines. Bumper-to-bumper traffic. Achy feet. If you’ve ever been to CES—one of the technology industry’s largest trade events—you know the mayhem is well worth the publicity. For one week annually, the technology industry comes together in Las Vegas to set the tone for the upcoming year. Next year, from […]

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17_Feature Airfoil at 17: The 17 Biggest Changes We’ve Seen Since 2000 Posted on August 30, 2017

This year marks Airfoil’s 17th birthday. In terms of technological evolution, those 17 years have felt more like a century. When Airfoil first took flight in 2000, the world was still “recovering” from the Y2K bug. DVD players were just starting to become affordable, and the iPod didn’t yet exist. And perhaps most telling, only […]

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iStock.816833566a 5 tips for engaging influencers Posted on August 24, 2017

YouTube stars, Instagram favorites and top bloggers are more than entertainment, they’re also voices your customers trust. Like a trusted friend, influencers provide third-party validation directly to your potential customers by showing them how your brand fits into their everyday lives. If you don’t already have an influencer marketing program in place, you’re missing out […]

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iStock.482882389a CES 2018: Insider tips for scoring media coverage Posted on August 17, 2017

As one of the largest – and craziest – trade shows in the world, navigating CES takes serious planning and teamwork (not to mention a comfortable pair of walking shoes). For months, marketers work tirelessly developing communication plans to help their brands stand out, all with the same goal in mind: securing great media coverage.  […]

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