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CES18Planning_FeatImage CES 2018: You should be planning now! Posted on June 22, 2017

Last week I received a friendly email from CTA reminding me to book my hotel for CES 2018.  If you are anything like me, this email was met with a blend of anxiety, excitement and exhaustion. It’s June. Isn’t it really too soon to start prepping for an event that’s seven months away?  I’m afraid […]


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BrandVoice_FeatImage 4 tips for defining your brand voice Posted on June 22, 2017

Think of some of your favorite authors. Could you compare the voice of, for example, Stephen King to J.K. Rowling? Probably not, because while both are wildly successful, their writing styles couldn’t be more different. The same is true for your brand voice. Defining the voice of your brand means determining what your brand stands […]


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Money and Pig 3 things that may be hurting your business…and costing you money Posted on May 24, 2017

Some things just go together. Batman and Robin. Macaroni and cheese. Romeo and Juliet. But, when it comes to the greatest duos of all time, any successful business decision-maker knows one stands above the rest: marketing and sales. Like any great team, they’re far more effective when they work together. Unfortunately, this isn’t always the […]


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Airfoil Group - Innovative workplace solutions at CES 3 tips to engage your SMB audience Posted on May 11, 2017

Every May, the U.S. Small Business Administration (SBA) honors those companies that make up the lifeblood of America’s economy during National Small Business Week. This year’s series of events spotlighted a diverse array of businesses across all segments, from foodservice and technology to retail and healthcare. At the same time, many large corporations use this […]


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Awards Before you submit an award, read this Posted on April 27, 2017

I recently had the pleasure of serving as a judge for one of the communication industry’s leading awards programs. During the judging process, I began to realize the secrets that separate the award winners from those who submit awards only to have their submissions ignored. Many submissions came across the judge’s table, from large brand […]


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Death By CTA 5 tips to avoid death by CTA Posted on April 19, 2017

It always starts out innocently enough – you write a blog. Perhaps it’s the best blog of your life. Maybe it’s worthy of millions of views and thousands of likes. It includes a shining call-to-action (CTA): download a whitepaper that’s even better than the blog. Before posting your glorious blog, you send to a couple […]


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