Going to CES? Why your presence isn’t enough.

Going to CES? Why your presence isn’t enough.

There are several tell-tale signs that it's September in Michigan. The air is getting cooler and sharper, Halloween decorations are starting to appear in stores, and inside our agency walls, things are bustling as we enter the thick of planning for CES in January....
5 tips for engaging influencers

5 tips for engaging influencers

YouTube stars, Instagram favorites and top bloggers are more than entertainment, they’re also voices your customers trust. Like a trusted friend, influencers provide third-party validation directly to your potential customers by showing them how your brand fits...
CES 2018: Insider tips for scoring media coverage

CES 2018: Insider tips for scoring media coverage

As one of the largest – and craziest – trade shows in the world, navigating CES takes serious planning and teamwork (not to mention a comfortable pair of walking shoes). For months, marketers work tirelessly developing communication plans to help their...