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iStock.576711546 When a crisis hits, will your comms team know what to do? Posted on July 18, 2017

Disaster can strike when you least expect it. Few understand this better than Detroit’s utility company, DTE Energy. On an otherwise sunny day in March this year, winds topped speeds of 68 mph, causing more than 800,000 customer outages. Knowing a communication nightmare was afoot, DTE had to act fast in not only fixing the […]


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Measuring tape measuring text success How to analyze your earned media Posted on July 11, 2017

Even in our increasingly digital world, traditional media relations remain a pivotal piece of the marketing pie. Today’s savvy marketers look at earned media, such as articles or bylines, as part of a comprehensive strategy comprised of earned media, owned media (e.g. website, social media profiles) and paid media (e.g. advertising). Together these three components […]


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Values 4 simple rules to avoid creating an Uber-toxic work culture Posted on June 27, 2017

In an incredibly short period of time, modern technology has helped reinvent the ways we communicate, create, collaborate, connect, and conduct business. Silicon Valley has become the epicenter of tech transformation, redefining the way we do things one device, one app, and one moonshot idea at a time. I’ve been fortunate enough to have a […]


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CES18Planning_FeatImage CES 2018: You should be planning now! Posted on June 22, 2017

Last week I received a friendly email from CTA reminding me to book my hotel for CES 2018.  If you are anything like me, this email was met with a blend of anxiety, excitement and exhaustion. It’s June. Isn’t it really too soon to start prepping for an event that’s seven months away?  I’m afraid […]


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BrandVoice_FeatImage 4 tips for defining your brand voice Posted on June 22, 2017

Think of some of your favorite authors. Could you compare the voice of, for example, Stephen King to J.K. Rowling? Probably not, because while both are wildly successful, their writing styles couldn’t be more different. The same is true for your brand voice. Defining the voice of your brand means determining what your brand stands […]


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Money and Pig 3 things that may be hurting your business…and costing you money Posted on May 24, 2017

Some things just go together. Batman and Robin. Macaroni and cheese. Romeo and Juliet. But, when it comes to the greatest duos of all time, any successful business decision-maker knows one stands above the rest: marketing and sales. Like any great team, they’re far more effective when they work together. Unfortunately, this isn’t always the […]


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