As one of the largest – and craziest – trade shows in the world, navigating CES takes serious planning and teamwork (not to mention a comfortable pair of walking shoes). For months, marketers work tirelessly developing communication plans to help their brands stand out, all with the same goal in mind: securing great media coverage. […]
Most brands have two or more owned social media channels, which are great for increasing brand awareness, driving website traffic and boosting search engine rankings. But, while brands are investing in content or ads on these channels, many are losing out on one of the most important aspects of their business: customer service. Providing customer support on social media puts you where your customers are, making it easier for them, more cost-effective for you, and saving everyone time and energy.
Shared from the Airfoil archives. After attending a group painting class, I was reminded of the perfect balance between following the rules (painting inside the lines) and having the creative freedom to still have fun and make it my own. My five insights to working with a twist! 1. First always be clear on the outline […]
The media landscape is changing and people consume news differently now than they did 10 years ago. According to a recent study, 62 percent of Americans get their news on social media, with almost a quarter doing so often. Even though people are now getting their news via social media, it doesn’t mean they necessarily […]
Disaster can strike when you least expect it. Few understand this better than Detroit’s utility company, DTE Energy. On an otherwise sunny day in March this year, winds topped speeds of 68 mph, causing more than 800,000 customer outages. Knowing a communication nightmare was afoot, DTE had to act fast in not only fixing the […]
Even in our increasingly digital world, traditional media relations remain a pivotal piece of the marketing pie. Today’s savvy marketers look at earned media, such as articles or bylines, as part of a comprehensive strategy comprised of earned media, owned media (e.g. website, social media profiles) and paid media (e.g. advertising). Together these three components […]